Which microreward converts best for a customer’s first repeat purchase: free sample, next-order discount or loyalty points?
When I run a loyalty audit for a small or medium-sized brand, one of the most common questions I hear is: “Which microreward will actually nudge a new customer into a second purchase?” The usual suspects are a free sample, a next-order discount, or loyalty points. Each has proponents and...
Featured
What exact retention lift to expect from a welcome discount vs points for first-time buyers
One of the most common questions I get from founders and marketing teams is: what exact retention...
How to calculate the break-even offer for a tier upgrade using ltv and purchase frequency
Upgrading customers to a higher loyalty tier is one of the fastest ways to increase engagement and...
A checklist to prove your loyalty pilot to stakeholders with eight clear metrics
When you run a loyalty pilot, the toughest part isn’t building the program — it’s convincing...
Microrewards that work: 7 low-cost incentives that increase repeat purchase within 60 days
Small, well-timed rewards can be the difference between a one-off sale and a repeat customer. Over...
Case study: scaling a loyalty program from 200 to 5,000 members with email automation
I inherited a small, underused loyalty programme from a client: 200 members, low engagement, no...
When to integrate a third-party loyalty platform vs building your own — a decision matrix for SMEs
I get asked all the time by founders and marketing teams whether they should build their own...
Latest News from Zynrewards Co
Loyalty Programs
How to run a low-budget pilot loyalty campaign that proves value to stakeholders
Running a loyalty pilot on a shoestring budget is one of my favourite ways to win sceptical stakeholders over. When you can point to a simple, low-risk test that produced an uplift in repeat purchase rate, or a clear increase in customer lifetime value (CLV), conversations stop being theoretical...
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Loyalty Programs
How to build a 3-tier loyalty program that boosts repeat visits for independent cafes
When I work with independent cafés, the most common brief I hear is simple: “Help us get customers to come back more often.” A well-designed 3-tier loyalty program is one of the most reliable ways to do that — it combines immediate gratification with clear progression, and it’s flexible...
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Case Studies
What we learned from A/B testing free shipping versus discount coupons in a boutique ecommerce store
I ran an A/B test in a small boutique ecommerce store to answer a question I get asked all the time: for growing SMEs, which incentive moves the needle more — free shipping or a discount coupon? The brand was a UK-based boutique selling apparel and accessories with average order value (AOV)...
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Loyalty Programs
How to audit your current loyalty stack and cut costs without harming retention
When I first audited a client's loyalty stack, their tech bill made my eyes water: four different vendors doing overlapping tasks, a rewards wallet no one used, and an expensive points liability that barely moved the retention needle. I’ve since run audits for a dozen SMEs and learned that the...
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Loyalty Programs
How small retailers can use transactional data to create personalised email rewards with Klaviyo
I often get asked by small retailers how they can turn the transactional data already sitting in their shop or e‑commerce platform into personalised email rewards that actually drive repeat purchases. The short answer: you don’t need a data science team — you need clear rules, simple segments...
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Data & Analytics
Using cohort analysis to prove whether your welcome offer is worth the cost
When a new customer signs up and redeems your welcome offer, it feels great. But that first thrill can hide a costly truth: is that discount or free gift actually bringing long-term value, or simply accelerating churn and masking acquisition inefficiency? I use cohort analysis as my go-to way to...
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Loyalty Programs
A simple framework to set measurable KPIs for your loyalty programme in 30 days
I’m often asked by founders and marketing teams: “Can we set sensible, measurable KPIs for our loyalty programme without months of analysis or a data team?” The short answer is yes — if you follow a simple, time-boxed framework that forces clarity, prioritisation and quick wins. Over the...
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Customer Retention
Turn one-off buyers into subscribers: a playbook for service-based SMEs
I’m going to assume you’ve experienced this: a customer books a one-off service, they’re delighted, and then… silence. Turning that one-off win into a predictable, recurring relationship is the fastest and most reliable way I know to grow revenue for service-based SMEs. Below is a practical...
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Loyalty Programs
Segment-first loyalty: when to target casual buyers with surprise rewards
I remember the first time I recommended a “surprise and delight” experiment to a client who sold kitchenware online. They were obsessed with their top 10% of customers — rightly so — but overlooked a much larger group that could be nudged into higher lifetime value with small, well-timed...
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Customer Retention
Designing a referral funnel that turns occasional shoppers into habitual customers
I’ve run referral tests for dozens of small and mid-sized brands, and one lesson keeps coming back: a referral program that only brings new customers isn’t enough. If you want referrals to be a repeatable growth channel, the funnel must be built to turn those occasional shoppers into habitual...
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