Microrewards that work: 7 low-cost incentives that increase repeat purchase within 60 days
Small, well-timed rewards can be the difference between a one-off sale and a repeat customer. Over the years I’ve tested dozens of “microreward” ideas with SMEs — often on tiny budgets and tight tech stacks — and found that a handful reliably lift repeat purchase within 30–60 days....
Featured
Case study: scaling a loyalty program from 200 to 5,000 members with email automation
I inherited a small, underused loyalty programme from a client: 200 members, low engagement, no...
When to integrate a third-party loyalty platform vs building your own — a decision matrix for SMEs
I get asked all the time by founders and marketing teams whether they should build their own...
How to create a loyalty dashboard in Google Data Studio that execs will actually read
When I’m asked to audit a loyalty programme the first thing I do is open the metrics — but the...
Why tiered expiry rules can save your program from points liability and how to implement them
I often get asked by founders and marketing leads how to stop their loyalty programme from becoming...
Designing a trial-to-loyalty path for SaaS startups that reduces churn in month two
Month two churn is the silent killer for many SaaS startups. You get sign-ups, they try the...
The psychology behind surprise rewards and exactly when to send them in the customer journey
I still remember the first time a small coffee chain I was advising surprised me with a free pastry...
Latest News from Zynrewards Co
Loyalty Programs
How small retailers can use transactional data to create personalised email rewards with Klaviyo
I often get asked by small retailers how they can turn the transactional data already sitting in their shop or e‑commerce platform into personalised email rewards that actually drive repeat purchases. The short answer: you don’t need a data science team — you need clear rules, simple segments...
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Data & Analytics
Using cohort analysis to prove whether your welcome offer is worth the cost
When a new customer signs up and redeems your welcome offer, it feels great. But that first thrill can hide a costly truth: is that discount or free gift actually bringing long-term value, or simply accelerating churn and masking acquisition inefficiency? I use cohort analysis as my go-to way to...
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Loyalty Programs
A simple framework to set measurable KPIs for your loyalty programme in 30 days
I’m often asked by founders and marketing teams: “Can we set sensible, measurable KPIs for our loyalty programme without months of analysis or a data team?” The short answer is yes — if you follow a simple, time-boxed framework that forces clarity, prioritisation and quick wins. Over the...
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Customer Retention
Turn one-off buyers into subscribers: a playbook for service-based SMEs
I’m going to assume you’ve experienced this: a customer books a one-off service, they’re delighted, and then… silence. Turning that one-off win into a predictable, recurring relationship is the fastest and most reliable way I know to grow revenue for service-based SMEs. Below is a practical...
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Loyalty Programs
Segment-first loyalty: when to target casual buyers with surprise rewards
I remember the first time I recommended a “surprise and delight” experiment to a client who sold kitchenware online. They were obsessed with their top 10% of customers — rightly so — but overlooked a much larger group that could be nudged into higher lifetime value with small, well-timed...
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Customer Retention
Designing a referral funnel that turns occasional shoppers into habitual customers
I’ve run referral tests for dozens of small and mid-sized brands, and one lesson keeps coming back: a referral program that only brings new customers isn’t enough. If you want referrals to be a repeatable growth channel, the funnel must be built to turn those occasional shoppers into habitual...
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Loyalty Programs
Why your points program isn’t increasing LTV (and the 5 fixes that actually work)
When a client asks me why their points program isn’t moving the needle on customer lifetime value (LTV), the answer is rarely “points are bad.” More often it’s “your program is doing the wrong things well.” I’ve seen dozens of well-intentioned points schemes that generate vanity...
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