Microrewards that work: 7 low-cost incentives that increase repeat purchase within 60 days
Small, well-timed rewards can be the difference between a one-off sale and a repeat customer. Over the years I’ve tested dozens of “microreward” ideas with SMEs — often on tiny budgets and tight tech stacks — and found that a handful reliably lift repeat purchase within 30–60 days....
Featured
Case study: scaling a loyalty program from 200 to 5,000 members with email automation
I inherited a small, underused loyalty programme from a client: 200 members, low engagement, no...
When to integrate a third-party loyalty platform vs building your own — a decision matrix for SMEs
I get asked all the time by founders and marketing teams whether they should build their own...
How to create a loyalty dashboard in Google Data Studio that execs will actually read
When I’m asked to audit a loyalty programme the first thing I do is open the metrics — but the...
Why tiered expiry rules can save your program from points liability and how to implement them
I often get asked by founders and marketing leads how to stop their loyalty programme from becoming...
Designing a trial-to-loyalty path for SaaS startups that reduces churn in month two
Month two churn is the silent killer for many SaaS startups. You get sign-ups, they try the...
The psychology behind surprise rewards and exactly when to send them in the customer journey
I still remember the first time a small coffee chain I was advising surprised me with a free pastry...
Latest News from Zynrewards Co
Data & Analytics
How to create a loyalty dashboard in Google Data Studio that execs will actually read
When I’m asked to audit a loyalty programme the first thing I do is open the metrics — but the second thing I do is ask who will read the report. Too often teams build dashboards for themselves: detailed, granular, and perfect for analysts. That has value. But if your goal is to convince an...
Read more...
Loyalty Programs
Why tiered expiry rules can save your program from points liability and how to implement them
I often get asked by founders and marketing leads how to stop their loyalty programme from becoming a financial headache. Points liability — the future cost of outstanding rewards — quietly grows on every balance sheet and can turn a neat retention tool into a budgeting problem. One of the most...
Read more...
Customer Retention
Designing a trial-to-loyalty path for SaaS startups that reduces churn in month two
Month two churn is the silent killer for many SaaS startups. You get sign-ups, they try the product, maybe they even convert in week three — and then they quietly disappear in month two. I’ve seen this pattern again and again working with startups: the first touchpoints are good enough to spark...
Read more...
Loyalty Programs
The psychology behind surprise rewards and exactly when to send them in the customer journey
I still remember the first time a small coffee chain I was advising surprised me with a free pastry after two weeks of no visits. It wasn’t a flashy campaign — just a heartfelt note in the app and a voucher that expired in three days — but it worked. I went back that afternoon, bought a...
Read more...
Customer Retention
Practical ways to use NPS and behavioural signals together to predict churn risk
I often get asked by founders and marketing leads: “Should we keep asking NPS, or focus on behavioural data — and can we combine them?” The short answer from my work with SMEs is: you need both. NPS gives you a direct line to customer sentiment; behavioural signals tell you what customers are...
Read more...
Growth Strategies
Using LTV:CAC ratios to decide whether to increase acquisition incentives this quarter
I remember one spring when a client of mine—an independent apparel brand—asked whether they should double down on new-customer discounting to hit a quarterly revenue target. Their instinct was natural: acquisition feels immediate, measurable and sexy. What we needed instead was a disciplined...
Read more...
Loyalty Programs
How to run a low-budget pilot loyalty campaign that proves value to stakeholders
Running a loyalty pilot on a shoestring budget is one of my favourite ways to win sceptical stakeholders over. When you can point to a simple, low-risk test that produced an uplift in repeat purchase rate, or a clear increase in customer lifetime value (CLV), conversations stop being theoretical...
Read more...
Loyalty Programs
How to build a 3-tier loyalty program that boosts repeat visits for independent cafes
When I work with independent cafés, the most common brief I hear is simple: “Help us get customers to come back more often.” A well-designed 3-tier loyalty program is one of the most reliable ways to do that — it combines immediate gratification with clear progression, and it’s flexible...
Read more...
Case Studies
What we learned from A/B testing free shipping versus discount coupons in a boutique ecommerce store
I ran an A/B test in a small boutique ecommerce store to answer a question I get asked all the time: for growing SMEs, which incentive moves the needle more — free shipping or a discount coupon? The brand was a UK-based boutique selling apparel and accessories with average order value (AOV)...
Read more...
Loyalty Programs
How to audit your current loyalty stack and cut costs without harming retention
When I first audited a client's loyalty stack, their tech bill made my eyes water: four different vendors doing overlapping tasks, a rewards wallet no one used, and an expensive points liability that barely moved the retention needle. I’ve since run audits for a dozen SMEs and learned that the...
Read more...