Loyalty Programs
Zynrewards Co / Loyalty Programs
Loyalty Programs
Which microreward converts best for a customer’s first repeat purchase: free sample, next-order discount or loyalty points?
When I run a loyalty audit for a small or medium-sized brand, one of the most common questions I hear is: “Which microreward will actually nudge a new customer into a second purchase?” The usual suspects are a free sample, a next-order discount,...
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Loyalty Programs
What exact retention lift to expect from a welcome discount vs points for first-time buyers
One of the most common questions I get from founders and marketing teams is: what exact retention lift can I expect if I offer a welcome discount versus points for first-time buyers? There’s no single number that fits every business, but after...
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Loyalty Programs
How to calculate the break-even offer for a tier upgrade using ltv and purchase frequency
Upgrading customers to a higher loyalty tier is one of the fastest ways to increase engagement and spend — but it’s also a place where well-meaning generosity can quietly destroy margin. I’ve run the numbers on dozens of programmes, and the...
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Loyalty Programs
A checklist to prove your loyalty pilot to stakeholders with eight clear metrics
When you run a loyalty pilot, the toughest part isn’t building the program — it’s convincing stakeholders it’s working. I’ve been on both sides of that conversation: pitching pilots to sceptical founders, and later asking for proof when I...
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Loyalty Programs
When to integrate a third-party loyalty platform vs building your own — a decision matrix for SMEs
I get asked all the time by founders and marketing teams whether they should build their own loyalty program or buy a third‑party platform. The right choice isn’t binary — it depends on your stage, technical capacity, budget and the behaviours...
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Loyalty Programs
Why tiered expiry rules can save your program from points liability and how to implement them
I often get asked by founders and marketing leads how to stop their loyalty programme from becoming a financial headache. Points liability — the future cost of outstanding rewards — quietly grows on every balance sheet and can turn a neat...
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Loyalty Programs
The psychology behind surprise rewards and exactly when to send them in the customer journey
I still remember the first time a small coffee chain I was advising surprised me with a free pastry after two weeks of no visits. It wasn’t a flashy campaign — just a heartfelt note in the app and a voucher that expired in three days — but it...
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Loyalty Programs
How to run a low-budget pilot loyalty campaign that proves value to stakeholders
Running a loyalty pilot on a shoestring budget is one of my favourite ways to win sceptical stakeholders over. When you can point to a simple, low-risk test that produced an uplift in repeat purchase rate, or a clear increase in customer lifetime...
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Loyalty Programs
How to build a 3-tier loyalty program that boosts repeat visits for independent cafes
When I work with independent cafés, the most common brief I hear is simple: “Help us get customers to come back more often.” A well-designed 3-tier loyalty program is one of the most reliable ways to do that — it combines immediate...
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Loyalty Programs
How to audit your current loyalty stack and cut costs without harming retention
When I first audited a client's loyalty stack, their tech bill made my eyes water: four different vendors doing overlapping tasks, a rewards wallet no one used, and an expensive points liability that barely moved the retention needle. I’ve since...
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