Loyalty Programs
Zynrewards Co / Loyalty Programs
Loyalty Programs
What parents should know about french schools
For many parents, sending a child to school in France can feel both exciting and unfamiliar. The French education system has a strong reputation for academic rigor, a structured curriculum, and a clear national framework that guides learning from...
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Loyalty Programs
When to replace flat referral discounts with value-based credits: a rewrite that stops poaching best customers
I used to roll out the classic “£10 off for you and a friend” referral mechanic for all my clients because it’s simple, easy to communicate, and customers understand it instantly. But after a few programmes where it felt like we were...
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Loyalty Programs
Why your referral reward is costing you best customers and how to redesign it with value-based credits
I used to assume that any referral reward was better than no referral reward. After all, getting new customers through word-of-mouth is one of the most cost-effective acquisition channels. But after auditing several small and mid-sized loyalty...
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Loyalty Programs
A step-by-step playbook to turn abandoned carts into loyalty members using microrewards
Abandoned carts aren’t just lost orders — they’re signals. Every time someone leaves a basket behind, they’re telling you there's interest, friction, or uncertainty. Over the last decade I’ve helped SMEs turn that signal into a growth loop...
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Loyalty Programs
How to design a local partner rewards exchange that grows basket size by 12% without increasing marketing spend
I ran a pilot this spring with a neighbourhood café and an independent bookshop to test a local partner rewards exchange. The goal was simple: increase average basket size for both businesses without raising marketing spend. Six weeks later we had...
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Loyalty Programs
When to replace points with prepaid credits: a decision test for subscription and one‑time purchase businesses
I’ve run and advised enough loyalty programmes to see the same debate pop up over and over: should you reward customers with points that convert into discounts, or give them prepaid credits (store credit, cash-like balances) they can spend...
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Loyalty Programs
How to calculate the exact welcome bonus for a £250 average order value so it pays back within three purchases
I often get asked a deceptively simple question: “How big should our welcome bonus be if our average order value (AOV) is £250 and we want it to pay back within three purchases?” The short answer is: there’s no single magic number — it...
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Loyalty Programs
Which third‑party loyalty app is actually worth the monthly fee for a £1m turnover shop
When a shop turning over around £1m asks me whether a third‑party loyalty app is worth the monthly fee, the right answer is rarely “yes” or “no” in the abstract. It depends on where you are in your customer lifecycle, what your tech stack...
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Loyalty Programs
How to design a partner rewards exchange with local businesses that increases basket size by 12%
I ran a small pilot last year that linked our loyalty programme to a network of local cafés and boutiques. What started as a simple “earn points at partner” experiment turned into a repeatable partner rewards exchange that increased average...
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Loyalty Programs
A simple rfm test to spot loyalty tier cannibalisation before you relaunch
I’m about to walk you through a quick, pragmatic RFM test I use with clients when they’re considering a tiered loyalty relaunch. The goal is simple: spot whether moving customers into a new higher tier will primarily reward customers who would...
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