Loyalty Programs
Zynrewards Co / Loyalty Programs
Loyalty Programs
When to integrate a third-party loyalty platform vs building your own — a decision matrix for SMEs
I get asked all the time by founders and marketing teams whether they should build their own loyalty program or buy a third‑party platform. The right choice isn’t binary — it depends on your stage, technical capacity, budget and the behaviours...
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Loyalty Programs
Why tiered expiry rules can save your program from points liability and how to implement them
I often get asked by founders and marketing leads how to stop their loyalty programme from becoming a financial headache. Points liability — the future cost of outstanding rewards — quietly grows on every balance sheet and can turn a neat...
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Loyalty Programs
The psychology behind surprise rewards and exactly when to send them in the customer journey
I still remember the first time a small coffee chain I was advising surprised me with a free pastry after two weeks of no visits. It wasn’t a flashy campaign — just a heartfelt note in the app and a voucher that expired in three days — but it...
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Loyalty Programs
How to run a low-budget pilot loyalty campaign that proves value to stakeholders
Running a loyalty pilot on a shoestring budget is one of my favourite ways to win sceptical stakeholders over. When you can point to a simple, low-risk test that produced an uplift in repeat purchase rate, or a clear increase in customer lifetime...
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Loyalty Programs
How to build a 3-tier loyalty program that boosts repeat visits for independent cafes
When I work with independent cafés, the most common brief I hear is simple: “Help us get customers to come back more often.” A well-designed 3-tier loyalty program is one of the most reliable ways to do that — it combines immediate...
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Loyalty Programs
How to audit your current loyalty stack and cut costs without harming retention
When I first audited a client's loyalty stack, their tech bill made my eyes water: four different vendors doing overlapping tasks, a rewards wallet no one used, and an expensive points liability that barely moved the retention needle. I’ve since...
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Loyalty Programs
How small retailers can use transactional data to create personalised email rewards with Klaviyo
I often get asked by small retailers how they can turn the transactional data already sitting in their shop or e‑commerce platform into personalised email rewards that actually drive repeat purchases. The short answer: you don’t need a data...
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Loyalty Programs
A simple framework to set measurable KPIs for your loyalty programme in 30 days
I’m often asked by founders and marketing teams: “Can we set sensible, measurable KPIs for our loyalty programme without months of analysis or a data team?” The short answer is yes — if you follow a simple, time-boxed framework that forces...
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Loyalty Programs
Segment-first loyalty: when to target casual buyers with surprise rewards
I remember the first time I recommended a “surprise and delight” experiment to a client who sold kitchenware online. They were obsessed with their top 10% of customers — rightly so — but overlooked a much larger group that could be nudged...
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Loyalty Programs
Why your points program isn’t increasing LTV (and the 5 fixes that actually work)
When a client asks me why their points program isn’t moving the needle on customer lifetime value (LTV), the answer is rarely “points are bad.” More often it’s “your program is doing the wrong things well.” I’ve seen dozens of...
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