Which microreward converts best for a customer’s first repeat purchase: free sample, next-order discount or loyalty points?
When I run a loyalty audit for a small or medium-sized brand, one of the most common questions I hear is: “Which microreward will actually nudge a new customer into a second purchase?” The usual suspects are a free sample, a next-order discount, or loyalty points. Each has proponents and...
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What exact retention lift to expect from a welcome discount vs points for first-time buyers
One of the most common questions I get from founders and marketing teams is: what exact retention...
How to calculate the break-even offer for a tier upgrade using ltv and purchase frequency
Upgrading customers to a higher loyalty tier is one of the fastest ways to increase engagement and...
A checklist to prove your loyalty pilot to stakeholders with eight clear metrics
When you run a loyalty pilot, the toughest part isn’t building the program — it’s convincing...
Microrewards that work: 7 low-cost incentives that increase repeat purchase within 60 days
Small, well-timed rewards can be the difference between a one-off sale and a repeat customer. Over...
Case study: scaling a loyalty program from 200 to 5,000 members with email automation
I inherited a small, underused loyalty programme from a client: 200 members, low engagement, no...
When to integrate a third-party loyalty platform vs building your own — a decision matrix for SMEs
I get asked all the time by founders and marketing teams whether they should build their own...
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Loyalty Programs
Why your points program isn’t increasing LTV (and the 5 fixes that actually work)
When a client asks me why their points program isn’t moving the needle on customer lifetime value (LTV), the answer is rarely “points are bad.” More often it’s “your program is doing the wrong things well.” I’ve seen dozens of well-intentioned points schemes that generate vanity...
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