About the Author of the Site
Hi — I’m Léa Moreau, the founder and lead writer of Zynrewards Co. I help growing SMEs design and implement smart, practical rewards strategies that boost customer loyalty, increase sales, and improve long-term retention. My work sits at the intersection of marketing, behavioural insight and data-driven decision-making, and I write from hands-on experience building loyalty programs and advising businesses across retail, hospitality and e‑commerce.
I trained in marketing and analytics, and spent the early part of my career running customer programmes for small and mid-sized brands. That frontline experience taught me what works (and what doesn’t): simple mechanics, clear value exchanges, measurable KPIs and repeatable processes. Since launching Zynrewards Co, I focus on translating that experience into actionable guidance — from programme design and segmentation to reporting frameworks and campaign optimisation.
My approach is pragmatic and evidence-based. I combine qualitative insights — customer journeys, incentives and brand fit — with quantitative rigor: cohort analysis, lifetime value modelling and A/B testing. I believe the best loyalty strategies are tailored, measurable and scalable, and I prioritise tactics that deliver quick wins while building long-term value.
On this blog you’ll find practical how-tos, templates, performance benchmarks and in-depth case studies aimed specifically at SMEs. I cover loyalty program types, retention funnels, data & analytics techniques, growth tactics and resources that small teams can implement without large budgets or complex tech stacks. Wherever possible I include examples, tools and step-by-step plans you can adapt to your business.
When I’m not writing, I work directly with founders and marketing teams to audit existing programmes, map customer journeys, and set up measurement systems that make loyalty spend accountable. I also run workshops and create bespoke playbooks to help teams launch and scale reward initiatives with confidence.
I’m based in the UK but work with businesses across Europe and beyond. If you’re an SME looking to make loyalty a growth engine — or if you want to see whether your current programme is actually driving value — I’d love to help. You can reach me via the contact page on Zynrewards Co, or connect on LinkedIn to start a conversation.