Case Studies
Zynrewards Co / Case Studies
Case Studies
Case study: scaling a loyalty program from 200 to 5,000 members with email automation
I inherited a small, underused loyalty programme from a client: 200 members, low engagement, no clear measurement and a rewards structure that felt more like an afterthought than a growth lever. Over six months we grew that base to 5,000 active...
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Case Studies
What we learned from A/B testing free shipping versus discount coupons in a boutique ecommerce store
I ran an A/B test in a small boutique ecommerce store to answer a question I get asked all the time: for growing SMEs, which incentive moves the needle more — free shipping or a discount coupon? The brand was a UK-based boutique selling apparel...
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