Data & Analytics
Zynrewards Co / Data & Analytics
Data & Analytics
How to prove incremental revenue from a £5 voucher on shopify with two simple cohort tests
I recently ran a small experiment for a client who wanted to know whether handing out a £5 voucher on Shopify actually drove incremental revenue — not just shifted purchase timing. The ask was simple: prove the voucher delivers more revenue than...
Read more...
Data & Analytics
How to measure incremental revenue from gamified loyalty features on shopify without tracking hacks
When I work with SMEs to add gamified loyalty features on Shopify — streaks, progress bars, spin-to-win wheels, tiered badges — the question that always comes up next is: “How do we prove this is actually driving extra revenue?” Inevitably,...
Read more...
Data & Analytics
How to create a loyalty dashboard in Google Data Studio that execs will actually read
When I’m asked to audit a loyalty programme the first thing I do is open the metrics — but the second thing I do is ask who will read the report. Too often teams build dashboards for themselves: detailed, granular, and perfect for analysts. That...
Read more...
Data & Analytics
Using cohort analysis to prove whether your welcome offer is worth the cost
When a new customer signs up and redeems your welcome offer, it feels great. But that first thrill can hide a costly truth: is that discount or free gift actually bringing long-term value, or simply accelerating churn and masking acquisition...
Read more...