Data & Analytics
Zynrewards Co / Data & Analytics
Data & Analytics
How to create a loyalty dashboard in Google Data Studio that execs will actually read
When I’m asked to audit a loyalty programme the first thing I do is open the metrics — but the second thing I do is ask who will read the report. Too often teams build dashboards for themselves: detailed, granular, and perfect for analysts. That...
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Data & Analytics
Using cohort analysis to prove whether your welcome offer is worth the cost
When a new customer signs up and redeems your welcome offer, it feels great. But that first thrill can hide a costly truth: is that discount or free gift actually bringing long-term value, or simply accelerating churn and masking acquisition...
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