A simple rfm test to spot loyalty tier cannibalisation before you relaunch
I’m about to walk you through a quick, pragmatic RFM test I use with clients when they’re considering a tiered loyalty relaunch. The goal is simple: spot whether moving customers into a new higher tier will primarily reward customers who would have bought anyway — that’s cannibalisation —...
Featured
Exactly how to use email frequency and microrewards to stop second-purchase drop-off in boutique ecommerce
I see the second-purchase cliff more often than I’d like. A customer buys once, loves the...
When to swap points expiry for spend-based resets: a step-by-step playbook for small retailers
I’ve worked with dozens of small retailers wrestling with one loyalty mechanic in particular:...
Moving from NYC to Hudson Valley? Here's Why 845 Move Now Is the Right Call
The Hudson Valley Migration The Hudson Valley migration from New York...
How to set a break-even welcome offer for shopify checkout that protects margins and lifts month-one retention
I usually tell founders that the welcome offer is one of the highest-leverage levers in your...
When to move from punch-card offers to behaviour-based tiers: a practical checklist for indie retailers
I used to recommend punch-card offers as the first loyalty mechanic for almost every indie retailer...
How to prove incremental revenue from a £5 voucher on shopify with two simple cohort tests
I recently ran a small experiment for a client who wanted to know whether handing out a £5 voucher...
Latest News from Zynrewards Co
Customer Retention
Turn one-off buyers into subscribers: a playbook for service-based SMEs
I’m going to assume you’ve experienced this: a customer books a one-off service, they’re delighted, and then… silence. Turning that one-off win into a predictable, recurring relationship is the fastest and most reliable way I know to grow revenue for service-based SMEs. Below is a practical...
Read more...
Loyalty Programs
Segment-first loyalty: when to target casual buyers with surprise rewards
I remember the first time I recommended a “surprise and delight” experiment to a client who sold kitchenware online. They were obsessed with their top 10% of customers — rightly so — but overlooked a much larger group that could be nudged into higher lifetime value with small, well-timed...
Read more...
Customer Retention
Designing a referral funnel that turns occasional shoppers into habitual customers
I’ve run referral tests for dozens of small and mid-sized brands, and one lesson keeps coming back: a referral program that only brings new customers isn’t enough. If you want referrals to be a repeatable growth channel, the funnel must be built to turn those occasional shoppers into habitual...
Read more...
Loyalty Programs
Why your points program isn’t increasing LTV (and the 5 fixes that actually work)
When a client asks me why their points program isn’t moving the needle on customer lifetime value (LTV), the answer is rarely “points are bad.” More often it’s “your program is doing the wrong things well.” I’ve seen dozens of well-intentioned points schemes that generate vanity...
Read more...