Loyalty Programs
Zynrewards Co / Loyalty Programs
Loyalty Programs
How small retailers can use transactional data to create personalised email rewards with Klaviyo
I often get asked by small retailers how they can turn the transactional data already sitting in their shop or e‑commerce platform into personalised email rewards that actually drive repeat purchases. The short answer: you don’t need a data...
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Loyalty Programs
A simple framework to set measurable KPIs for your loyalty programme in 30 days
I’m often asked by founders and marketing teams: “Can we set sensible, measurable KPIs for our loyalty programme without months of analysis or a data team?” The short answer is yes — if you follow a simple, time-boxed framework that forces...
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Loyalty Programs
Segment-first loyalty: when to target casual buyers with surprise rewards
I remember the first time I recommended a “surprise and delight” experiment to a client who sold kitchenware online. They were obsessed with their top 10% of customers — rightly so — but overlooked a much larger group that could be nudged...
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Loyalty Programs
Why your points program isn’t increasing LTV (and the 5 fixes that actually work)
When a client asks me why their points program isn’t moving the needle on customer lifetime value (LTV), the answer is rarely “points are bad.” More often it’s “your program is doing the wrong things well.” I’ve seen dozens of...
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