What a £5 reward really needs to do to earn a second purchase
A £5 reward sounds modest on paper. In a customer’s mind, though, it is never just £5. It is a signal. It says, “we noticed you,” “we want you back,” and, if I have designed it well, “coming back will feel easy.”When I look at rewards that actually drive a second purchase, I rarely...
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How to choose between free shipping, credit, and points for first-time buyers
When I design a first-purchase offer, I never start with the reward itself. I start with the...
How to calculate the exact welcome bonus that pays back within three purchases for a £250 average order value
I often get asked a deceptively simple question: how generous should our welcome bonus be? For SMEs...
A step‑by‑step test to prove open‑banking cashback lifts basket size for independent retailers
I wanted to prove something simple but consequential: that offering a small, instant cashback at...
Which microreward timing reactivates 60% of 90‑day lapsed customers: day‑0 free gift, day‑7 credit or triggered sms
I ran a small experiment last quarter to answer a question I get asked all the time: what...
When to swap a points program for prepaid credits: a profitability checklist for subscription and one‑time purchase sme
I often get asked by founders and marketing heads whether they should keep their familiar...
When should an sme switch from points to prepaid credits: a profitability decision test
Switching a loyalty currency from a points-based system to prepaid credits is one of those...
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Loyalty Programs
Why your points program isn’t increasing LTV (and the 5 fixes that actually work)
When a client asks me why their points program isn’t moving the needle on customer lifetime value (LTV), the answer is rarely “points are bad.” More often it’s “your program is doing the wrong things well.” I’ve seen dozens of well-intentioned points schemes that generate vanity...
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